Pugliese Public Relations Frequently Asked Questions

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What benefits can I expect from public relations?

The benefit of using a public relations professional to gain exposure is that they can view your business from a different vantage point—one that picks up the good news that the media would be interested in but you might think too mundane to be of merit. The advantage of employing a professional is that they will apply the consistency, continuity and momentum that is essential for media relations to be effective. In addition to promoting the company, there are other hidden benefits that become apparent once a strategy is working. You will enjoy seeing your successes in the media, your customers and suppliers will see you in a different light and staff morale will be boosted because they will enjoy working for a company generating good publicity

Everything we do isn’t perfect. How do we avoid getting publicity about the bad things?

Getting good publicity is about gaining the attention of journalists. Unfortunately, Murphy’s Law being what it is, the bad news will convey itself more quickly than your good news. There is no way to avoid it but you can minimize the damage by having a crisis management strategy in place. This means that you will know what to do if the media contact you about the “bad news” and ensures that you won’t unwittingly make the situation worse. The other way of containing damage is to make sure that your company’s good points have been publicized all along. If something goes wrong and you try to explain what a good company you really are, it will sound like a lame excuse. If you have already created a platform of good publicity about your company, it will considerably reduce the negative effect of any bad publicity.

What do I do if I don’t have the time to spend thinking about public relations?

Using a public relations professional will reduce your burden. You probably already realize that there are lots of things you ought to be promoting but never find the time. There will be time involved at the beginning when you need to give information about your company to the public relations professional and there will need to be regular liaison. The next time you win a valuable contract or satisfy a customer’s complex needs there is someone else available to tell the world about it—no more missed opportunities.

Is my company too small to afford public relations?

Public relations can be applied either as a regular campaign or as a technique for ad hoc events. The money you pay is based on the time spent by the public relations professional in promoting your business.

What do I get from my public relations investment?

The basis of the cost is liaison between the client and the public relations professional who then implements the activity. The public relations professional supplies knowledge of how other media professionals work and the ability to identify business topics that can be turned into valuable media relations/public relations opportunities.

If you have any questions about our services, would like an evaluation for a customized proposal,

or would like a copy of our price list, please contact us by sending us your request.

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