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Synopsis of Workshop #LWP-5223 “How to Generate Free Publicity - Part 2”

Publicity can dramatically change the perception of your product, company or service, in some cases, overnight.  Many businesses and organizations shy away from publicity because they don’t know how to navigate the waters or they have tried and have been unsuccessful. Learn how public relations is different from advertising, how positive media builds business and how negative media may cause serious challenges to your business.

You will learn:

√The benefits and drawbacks of publicity.

√What makes a story newsworthy.

√The tools of publicity.

√Local opportunities to generate publicity.

√How to develop effective messages.

√Publicity tips and resources for free news release distribution.

This Workshop is available with three options:

1. 1.As an Interactive Live Workshop (see Calendar for scheduling)
   

2. 2.As a sponsored Workshop for Groups or as Staff Education for Companies.
   

3. 3.As a generic Audio Workshop either as Download or on CD including related Workbook in PDF. (see Products)

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© 2009 Pugliese Public Relations

To schedule a live workshop, please contact us.

Workshop costs may vary depending on factors like location, number of attendees, time and so forth. PPR customizes Workshop sessions depending on a Sponsor’s interests and those of potential attendees.

PPR live interactive Workshops are the perfect concept to educate Company or Group Staff about Media Relations and Marketing concepts. Inquire about a proposal here

Thank you for your patronage.