Pugliese Public Relations, Special Workshop #2993 “PR during a Recession -Survival Tactics and Ideas” Synopsis
Pugliese Public Relations, Special Workshop #2993 “PR during a Recession -Survival Tactics and Ideas” Synopsis
Synopsis of Workshop #SWM-2993 “Public Relations During a Recession:
Survival Tactics and Ideas”
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In the current economic climate small businesses are looking at their expenditures and many are cutting back or completely stopping certain activities. For some companies public relations (PR) is one of the first things that is put on hold. But hiding your brand from your customers is the last thing that small firms should be doing.
Evidence gained from previous recessions shows that engaging in public relations and marketing during economic downturns can sustain businesses, providing a competitive advantage and can even help find new markets.
You will learn:
√To examine alternative strategies to enable your business to do better than just survive.
√To examine what it takes to lead a business successfully through a recession.
√To work on ways to resolve the issues you’ll face and on how to build stronger foundations from which to grow as the economy recovers.
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