Pugliese Public Relations, Special Workshop #2793  “How to Get Editors to Choose Your News” Synopsis

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Synopsis of Workshop #SWE-2793 “How to Get Editors to Choose Your News”

So, you have a great story idea or event to promote, but you don't know where to begin. Or you wrote a news release and called the media, but they haven't responded. How do you get started and/or where did you go wrong?  This workshop will provide you with the tools you need to pitch the media and, ultimately, secure news release placement and interview opportunities. This is your chance to learn from an expert who can give you the inside scoop and perspectives of the major media in South Florida.


You will learn:

√How media outlets differ in their approach—and audience—and how you should customize your pitch to each.

√How media outlets gather and publish news—and how you can leverage this insight to get in sync with their lead times and deadlines.

√What angles and story pegs best entice these journalists—and how to make sure your pitches include these irresistible hooks.

√Which words and phrases you must eliminate from your pitching repertoire immediately.

√How both large and small players in the business sector can successfully score coverage in regional media outlets.

This Workshop is available with three options:

  1. 1.As an Interactive Live Workshop (see Calendar for scheduling)

  2. 2.As a sponsored Workshop for Groups or as Staff Education for Companies.

  3. 3.As a generic Audio Workshop either as Download or on CD including related Workbook in PDF. (see Products)

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To schedule a live workshop, please contact us.

Workshop costs may vary depending on factors like location, number of attendees, time and so forth. PPR customizes Workshop sessions depending on a Sponsor’s interests and those of potential attendees.

PPR live interactive Workshops are the perfect concept to educate Company or Group Staff about Media Relations and Marketing concepts. Inquire about a proposal here

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